How To Build a Brand in 7 Steps: Get Started in 2023
How To Build a Brand in 7 Steps: Get Started in 2023

How To Build a Brand in 7 Steps: Get Started in 2023

For each plan, you will need to pay fees on individual transactions, as well as an additional fee if you use a payment processor other than Shopify. In general, many of Shopify’s features are included when you pay one monthly fee, plus transaction fees. Shopify plans range from just $5 per month to enterprise-level, quote-based pricing.

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You are able to target very specific audiences that would potentially be interested in your product or brand. Take a look around to look for features that are important to you. Shopify offers a free theme library or the option to purchase a premium theme for your store. We recommend taking some time to search through other themes to find exactly what you’re looking for.

How much should I pay for a logo?

You’ll want to specify that this is a physical or digital product and mark things like the shipping weight and product variants. Each Product page has various fields to type in information like the Title, Description, and Pricing for the product.

Choose your pricing plan and sign up

If you plan to create a dropshipping business, you’ll need to share order processing and shipping times with customers to set expectations up front. This mobile POS in-person selling feature is built into all Shopify plans, including the $9 per month Shopify Lite plan. POS Lite requires using Shopify Payments as your payment processor and mobile card readers have a one-time purchase cost of $49 each. Is an integral part of the process of creating an ecommerce store. How you present your ecommerce business helps build trust with customers. A customized site can help enhance your brand, but it is not necessary to do that when first launching the store. If you’re looking to start an online store, I highly recommend that you offer free shipping on your products.

You will be brought to the product builder page where you can manually enter information for one product at a time. Fill in the product title, description, images, quantity, pricing, and any variations in color and size. Here, you can enter the address you’re shipping from and select your desired shipping speeds, rates, and the carriers you’d like to use. If you are unsure if you need to collect sales tax in your state, please contact a tax professional to help you get set up with a sales tax ID. If you need to connect or transfer your domain, Shopify will walk you through the steps necessary to do so.

How To Build a Brand in 7 Steps: Get Started in 2023

You may have a domain in mind, or even one that you already own. Shopify lets you transfer over a domain you own or buy new ones, all from the Shopify dashboard. This is particularly helpful since you usually have to go to a third-party domain registration site to purchase a domain – but not with Shopify. All you have to do is customize the settings in the Featured Collection section to ensure the right collection shows up on the page. As you can see, I’ve activated that Homepage collection to see the original product we added from before. The Theme page has a default theme already installed by Shopify. You’re more than welcome to test out the Debut theme and see if it works well for your business.

Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat. In-person selling is a snap on Shopify too, with its built-in point-of-sale for retail stores, pop-up shops, market sales and more.

Check out the left sidebar, which has everything you need to manage your business. When you click on one of these options, Shopify will reveal a drop-down menu with more options. When you first log in, you’ll be greeted with a 4-point checklist designed to help you get started. Don’t forget to verify your email address before you start using Shopify to keep your account secure. Shopify also offers discounts if you pay in advance—save 10% if you pay annually and 20% if you pay biennially. Start your free trial, then enjoy 3 months of Shopify for $1/month when you sign up for a monthly Basic or Starter plan.

If you have videos of products or service offerings, get those ready, too. Many Shopify themes support videos on product pages, plus they’re ideal for building out your blog content. Learning how to sell on Shopify’s beginner-friendly platform is surprisingly easy. Whether you already sell products or services or just have a great idea for a new business, Shopify is the ideal sell-anywhere solution.